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I have been doing rubbings of truck and farm equipment graphics to understand the proportions and process behind the design, and how these brands are sold to a community through appeal and function. I'm am interested how quality equipment and prominent brands are a part of the vernacular of rural farming communities, and how old equipment can be maintained and ran for decades without loosing its utility. Visiting rural communities of the high plains and southwest I find there is a combination of old equipment working alongside shiny new ones that serve a new function as agriculture changes. These vehicles tell a lot about the history of a communities farming and ranching practice, what brands are available or preferred, what practices have changed, and what the community values are.